Email Marketing That Drives Revenue
Deeper Relationship. Automate revenue. Scale retention.
At Douce, we help brands turn email from a simple communication channel into a high-performing revenue engine.
About
Service Overview
At Douce, we help brands turn email from a simple communication channel into a high-performing revenue engine.
With years of experience supporting financial brands, SaaS companies, e-commerce, and high-growth startups, we handle everything from strategy to creative, automation, segmentation, and analytics — so your email program grows sustainably and drives measurable ROI.
Our Service
Email Marketing Service
We help your brand grow via Email from 0 to 1.
Email Marketing Strategy & Roadmap
- Deep audit of your current email program (flows, campaigns, data structure, deliverability)
- Competitive analysis & benchmarks
- Customer lifecycle mapping (awareness → activation → conversion → retention → upsell)
- Annual / quarterly email calendar planning
- Compliance guidance (CAN-SPAM, GDPR, CASL — industry-safe for finance and regulated brands)
ESP Setup, Migration & Technical Infrastructure
- ESP selection based on your business model (Klaviyo, HubSpot, Marketo, Braze, ActiveCampaign, Iterable, Mailchimp)
- Migration of contacts, lists, tags, segments, templates
- Domain authentication (SPF, DKIM, DMARC)
- Deliverability setup & warm-up plan
- Integration with CRM, website, checkout, product, analytics tools
- Event tracking setup (add-to-cart, signup, in-app events, product usage)
Email Automation & Lifecycle Flows
- Lifecycle Flow Strategy & Architecture: We design the entire journey from lead → activation → conversion → retention → upsell.
- Automation Buildout in Your ESP, including triggers, branching logic, conditions, A/B tests, and dynamic personalization.
- Core Lifecycle Flows We Build: Welcome & onboarding, nurture journeys, conversion sequences, retention flows, win-back, and transactional automations.
- Behavior-Based Personalization: Automated content that adapts to user actions — browsing behavior, product usage, financial milestones, or lifecycle stage.
- Continuous Optimization & Performance Monitoring: We monitor engagement, troubleshoot drop-offs, and optimize flows to increase conversion and lifetime value.
Campaign Planning & Execution
- Content calendar planning
- Promotion & seasonal campaign planning
- Writing all email copy (brand voice, compliance-appropriate)
- Creative design (modules, banners, illustrations, brand-aligned assets)
- QA testing (mobile, dark mode, inbox rendering, broken links)
- A/B testing for subject lines, CTAs, offers, layouts
- Deployment & post-send reporting
Segmentation, Personalization & Data Architecture
- Behavioral segmentation (browse, click, purchase, product usage)
- Demographic & firmographic segmentation
- Lifecycle stage segmentation (lead → MQL → SQL → customer)
- Finance-specific segmentation (risk tiers, product levels)
- Personalized dynamic blocks (content changes per user)
- Predictive analytics (likely to convert, churn risk, high-value users)
- Integration with CDPs and CRM
Email Copywriting & Creative Design
- Brand voice development
- Copywriting for campaigns, flows, promotions, onboarding, and product education
- HTML email design (responsive, modular, reusable templates)
- Visual asset design
- CTA optimization
- Compliance-reviewed messaging for regulated industries
Deliverability Monitoring & Reputation Management
- Inbox placement monitoring
- Domain reputation & IP warm-up
- Spam testing, content checks
- Suppression list management
- Re-engagement programs to avoid sending to unresponsive users
- Ongoing deliverability optimization
Reporting, Analytics & Optimization
- Weekly / monthly performance reports
- Conversion tracking setup (from email → signup → purchase → revenue)
- Cohort-level revenue attribution
- Insights on audience behavior trends
- A/B test design & optimization roadmap
- Quarterly strategy reviews
- Experimental frameworks (new flow opportunities, segmentation ideas, retention levers)
Additional Services (Optional)
- SMS marketing setup + integrations
- WhatsApp automation (for global brands)
- Multi-channel lifecycle orchestration (email + paid ads + CRM)
- Lead scoring model
- Content creation (blogs, landing pages) to support email journeys
Our Strength
How Douce Stand Out
Unlike traditional agencies, Douce combines Fortune 500 brand experience with agency agility. We focus on long-term growth strategies, high-quality content, and smart budget allocation — all backed by deep expertise in finance and technology marketing.
Success Story
Real Results. Real Growth.
Discover how Douce has helped financial, fintech, and Web3 brands achieve measurable impact — from launching startups to scaling established enterprises. Our full-service approach combines strategy, creativity, and execution for tangible results.
STEP 1: Discovery & Alignment
We start with an intro call to understand your brand, goals, challenges, and market. We align on needs, KPIs, and timelines.
STEP 2: Strategy & Proposal
Our team creates a tailored strategy and action plan based on your objectives—localization, growth, or full-funnel support.
STEP 3: Kickoff & Onboarding
We onboard your team, set up communication channels, and share key documents and tools to ensure smooth collaboration.
STEP 4: Execution & Optimization
We execute campaigns, create content, and manage channels—closely tracking performance and making real-time improvements.