Paid Search & Programmatic Advertising
Capture demand. Scale reach. Drive measurable growth.
At Douce, we help brands capture high-intent demand and scale visibility through search-driven and programmatic advertising.
About
Service Overview
Douce helps brands capture high-intent demand and scale visibility through search-driven and programmatic advertising. From keyword-level optimization to audience-based programmatic buying, we manage the full lifecycle of performance media with a strong focus on efficiency, attribution, and compliance.
Our Service
Paid Search & Programmatic Advertising
Capture demand. Scale reach. Drive measurable growth.
Paid Search Strategy & Account Structure
We design paid search programs that align with user intent, business goals, and funnel stages.
- Search intent and keyword landscape analysis
- Account, campaign, and ad group architecture
- Budget allocation across branded, non-branded, and competitor terms
- KPI and conversion framework definition
- Compliance and policy review for regulated industries
Search Campaign Execution & Optimization
We manage and optimize high-intent campaigns across major search platforms.
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Platforms Covered:
- Google Ads
- Microsoft Ads (Bing)
- YouTube Search & Video
- App Store Search (where applicable) - Ad copywriting and extension strategy
- Bid strategy and smart bidding optimization
- Search query mining and negative keyword management
- A/B testing for ad copy and landing page alignment
- Ongoing performance optimization
Programmatic, Display & Video Advertising
We help brands scale reach and retarget users beyond traditional search.
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Channels Include:
- Programmatic display and retargeting
- Google Display Network
- YouTube and online video placements
- Native advertising
- In-app and connected TV (when relevant) - Audience strategy (retargeting, lookalikes, lifecycle-based segments)
- Creative format planning (static, rich media, video)
- Frequency and reach management
- Performance and brand safety monitoring
Tracking, Attribution & Measurement
Accurate tracking is essential for performance-driven growth.
- Conversion tracking and event setup
- GA4 and server-side tracking integration
- CRM and marketing automation attribution
- Multi-touch and funnel-level reporting
- Lead quality and revenue analysis
Landing Page & Conversion Optimization
We ensure paid traffic converts.
- Landing page structure and messaging recommendations
- CRO insights based on paid search and display behavior
- A/B testing strategy for headlines, CTAs, and offers
- Alignment across ads, pages, and lifecycle messaging
Compliance-First Advertising
We specialize in performance marketing for regulated industries.
- Ad policy review and approval support
- Risk-aware copy and creative guidance
- Account health monitoring and prevention strategies
Our Strength
How Douce Stand Out
Unlike traditional agencies, Douce combines Fortune 500 brand experience with agency agility. We focus on long-term growth strategies, high-quality content, and smart budget allocation — all backed by deep expertise in finance and technology marketing.
Success Story
Real Results. Real Growth.
Discover how Douce has helped financial, fintech, and Web3 brands achieve measurable impact — from launching startups to scaling established enterprises. Our full-service approach combines strategy, creativity, and execution for tangible results.
STEP 1: Discovery & Alignment
We start with an intro call to understand your brand, goals, challenges, and market. We align on needs, KPIs, and timelines.
STEP 2: Strategy & Proposal
Our team creates a tailored strategy and action plan based on your objectives—localization, growth, or full-funnel support.
STEP 3: Kickoff & Onboarding
We onboard your team, set up communication channels, and share key documents and tools to ensure smooth collaboration.
STEP 4: Execution & Optimization
We execute campaigns, create content, and manage channels—closely tracking performance and making real-time improvements.