Starting July 10, 2025, public content from Business & Creator Accounts will be indexed by Google.

What’s indexed?
Reels
Photo carousels
Long & short videos
Live replays 

This means your Instagram content can now show up in Google search results — opening up brand-new visibility for creators and brands.

Now’s the time to:

• Add keyword-rich captions
  
• Write strong Alt Text for every image

Instagram isn’t just for followers anymore. It’s now part of your searchable content strategy.

Are you ready?