How We Use X/Twitter Ads Reach High Conversion for Protocol Brand?
Douce | Success Story
Protocol
Finance
Service Type
X/Twitter Ads
Goal: Use X/Twitter Ads for a company focused on blockchain infrastructure and privacy computing, helping it break into the North American market and achieve exposure and conversions.
How We Help?
1 | Target Audience
X Features:
Unlike Reddit, X ads cannot be targeted precisely by community; instead, they rely on interests, keywords, and lookalike audiences based on accounts.
Best TA:
• Followers of official protocol accounts (Ethereum, Solana, Cosmos, Polkadot, etc.)
• Followers of Web3 developer tool accounts
• Interests/Keywords
2 | Ads Strategy
High-Quality Ads:
• Educational thread ads
• Return-oriented
• Copy with tool screenshots, technology-focused
Low-Quality Ads:
• Overemphasis on token price speculation
• Ads lacking technical credibility
Outcome
10M+
Impression(6 Months)
19K+
Conversion (Registered Account)
