How We Use Meta Ads Hit U.S. Market For a Global Game Brand?
Douce | Success Story
Industry
Game & Tech
Service Type
Meta Ads Management & Operation
Goal: Boost brand awareness and drive conversions in the U.S. market through Meta Paid Ads + operations.
Core Strategy
How We Help?
1 | Ad Strategy
• Audience Targeting: Core interests + Lookalike audiences • Formats Tested: Reels short videos vs. static image ads • Budget Allocation: 50% for cold start + 50% for optimization • Ad Timing: Optimized by data analysis
2 | Operational Tactics
• Continuous data monitoring + creative adjustments • A/B testing headlines, copy, and thumbnails • Leveraging community engagement data to refine targeting • Collaborating with KOLs / Xiaohongshu creators to boost authenticity & trust
Our Data
Outcome
+25%
CTR
45%
Conversion Rate ↑ (ROI significantly improved)
-30%
CAC from Lookalike Audience
-20%
Avg CPC
