How Reddit + Discord Drove Explosive Growth for a Nasdaq-Listed Broker?
Douce | Success Story
Industry
FinTech
Service Type
Reddit + Discord Marketing
Goal: Full-funnel penetration from trust-building to platform conversion and brand recognition via Reddit engagement, content seeding, and Discord co-building.
How We Help?
1 | Build Company Persona – 6 months of targeted engagement
• Create a non-commercial Reddit account portraying a “seasoned trader / algo trading enthusiast / options expert.” • Spend the first 6 months engaging in high-quality discussions on subreddits like r/options, r/algotrading, r/stocks, and r/personalfinance. • Actively answer questions, share insights, and contribute technical knowledge (strategy tips, risk management guides, API integration experiences) to build trust and community credibility.
2 | Gradually Introduce Broker Services
• Once the account gains community trust, subtly steer discussions toward tools and platforms you use, naturally mentioning your broker’s API, low fees, and platform advantages. • Use soft approaches like: “The bot I built with XXX broker has been performing well—feel free to check it out,” or “I’ve tried YYY too, but XXX executes orders much faster.”
3 | Join mainstream Discord communities to build brand familiarity
• Join major Discord groups as a tech enthusiast or educator, such as AlgoTrading Club or WallStreetBets subgroups. • Share free tools, TradingView scripts, and strategy backtests to build goodwill. • Mention your platform’s API integrations or educational content in one-on-one chats or public discussions to drive traffic.
4 | Co-create a sub-channel (Hub Channel) with influential communities
• Target Discord channels with established trading communities and seek collaboration opportunities. • Create a dedicated “XXX Broker Hub” sub-channel for their community, offering exclusive support, internal tutorials, and API Q&A. • Rotate in-house traders or tech staff to engage, reinforcing the brand’s technical expertise.
5 | Amplify promotion through Reddit advertising
• After establishing organic community presence, run targeted ads in trusted subreddits. • Align ad creatives with prior interactions and tone to reinforce trust and drive traffic to your website or product page. • Use Reddit Insights to continuously optimize campaign performance.
Outcome
2.3K+
Funded Account/Month
53%
Funded Account Growth in 4 months
