How We Use Reddit Ads To Boost Funded Conversion for a Nasdaq-Listed Broker?
Douce | Success Story
Industry
FinTech
Service Type
Reddit Ads
Goal: Help a Nasdaq-listed broker reach a North American app top 10, boosting funded clients via Reddit Ads.
Target Audience & Community Analysis
Reddit Audience Analysis
• Reddit Features: The user base revolves around communities (subreddits), with distinct atmospheres across different groups. • Target Users: Retail investors, beginner traders, and young finance enthusiasts.
Key Community
• Retail/short-term investors: Prefer low fees and fast transactions. • Long-term investors: Value security and educational resources. • High-risk speculators: More attracted if the broker supports cryptocurrency. • Advanced users: Focus on trading tools, transparency, and speed.
Audience Feature
• Primarily 18–35 years old: Digital natives who enjoy trying new things.
• Skeptical of traditional financial advertising: Prefer information that is authentic, transparent, and educational.
• Value points: Low fees, ease of use, fast account opening, and strong community reputation.
Ads Strategy
Reddit users are relatively “picky”; ads need to align with the community atmosphere and avoid being overly official.
Content Strategy：
• Direct Value Points
• Visual Assets
• Community-driven Language
• Educational Advertising
Avoid：
• Excessive financial jargon → Makes beginners feel there’s a high entry barrier.
• “Get rich quick” promises → Easily trigger negative reactions.
• Overly corporate tone, lacking a human touch.
Outcome
54.8M+
Impressions
112K+
Conversions
