How We Use X/Twitter Ads Reach High Conversion for Protocol Brand?
Douce | Success Story
Protocol Brand
Goal: Use X/Twitter Ads for a company focused on blockchain infrastructure and privacy computing, helping it break into the North American market and achieve exposure and conversions.
Industry
Protocol
Service Type
X/Twitter Ads
How We Help?
Target Audience
X Features:
Unlike Reddit, X ads cannot be targeted precisely by community; instead, they rely on interests, keywords, and lookalike audiences based on accounts.
Best TA:
• Followers of official protocol accounts (Ethereum, Solana, Cosmos, Polkadot, etc.)
• Followers of Web3 developer tool accounts
• Interests/Keywords
Target Audience
X Features:
Unlike Reddit, X ads cannot be targeted precisely by community; instead, they rely on interests, keywords, and lookalike audiences based on accounts.
Best TA:
• Followers of official protocol accounts (Ethereum, Solana, Cosmos, Polkadot, etc.)
• Followers of Web3 developer tool accounts
• Interests/Keywords
Outcome
42%
TTL Conversion (ROI Improved Significantly)
28%
Retargeting Conversion
